Do you want to have a steady influx of paying clients?
Then keep reading…
Let me ask you a question, does this sound familiar?
You spend all of your time building your website, social media, content marketing and then you wait.
You wait and wait and wait for your clients to come to you. But nothing happens. No emails, no phone calls, no leads. No nothing!
If yes, good! You need to read this.
Lets dive in the 5 proven marketing strategies.
Step #1 Becoming The Authority
Do you know the difference between an amateur and a professional?
One gets paid. The other doesn’t. It as simple as that.
The difference between an amateur and a professional is in their habits. An amateur has amateur habits. A professional has professional habits. We can never free ourselves from habit. But we can replace bad habits with good ones. – Steven Pressfield
So which one do you want to be?
The formula to become an Authority and get boat loads of clients
Who.What. Where. How: Formula.
- Who: Who are you as as a brand?
- What: What services or good do you provide. What are you a specialist in?
- Where: Where do you find your clients?
- How: How do you communicate to your potential clients.
To keep this simple. I want you to just focus on the Where and How.
Your clients are already out there waiting for you. It’s up to you to find them
Questions to answer.
- What Blogs do your clients read?
- What Podcasts do your clients listen to?
- What Influencers do your clients take advice from?
Where (Where are your clients?)
This one is the most powerful. It’s your job to get on those platforms that your clients congregate and add value to the tribe.
How do you add value? Become a guest writer and podcaster.
Only 6% of bloggers publish the majority of their original content as guest posts. (source)
The opportunity here is huge. Only 6% of companies are willing to this
Now, that you got your list, the next step comes in.
Become a Guest writer/podcaster.
How to Get Clients from Guest Blogging using the Direct Approach
Here’s how the direct approach works:
- Step 1. You look for a popular blog relevant to your niche, or a blog not that relevant but that “bridges” the topic of the blog that will be hosting your guest post and the topic of your blog.
- Step 2. You come up with killer content that makes your expertise shine.
- Step 3. You pitch your services in your author bio. Relevancy is very important here.
- Step 4. You wait for clients to come in or you keep repeating the process until you get clients.
Depending on which blog you target and a lot of other factors, not every guest post will result in clients for you. That’s why it’s important to target the best blogs and put some effort into your guest posts. Most importantly, you should make sure to pitch your services at the right time.
Here’s how to go through each step and get maximum result.
Step #1: Finding the Right Blogs
Your guest post is only as effective as the blog it is published on. It’s not always about your content.
Even if you have the best post in the world, it will fail on the wrong blog.
When it comes to finding the right blogs to guest post on for the purpose of getting clients directly, make sure that the blog is big enough to deliver results and relevant to your purpose.
Relevancy isn’t always what it seems, though. I said above that it has to be “relevant to your purpose”.
Follow these steps below.
HOW TO FIND WEBSITES THAT ACCEPT GUEST ARTICLES.
Use Google search queries to find blogs accepting guest contributors:
- your keyword + inurl:write-for-us
- your keyword + guest-posts
- your keyword + inurl:guest-post-guidelines
- your keyword + become a contributor
- your keyword + bloggers wanted
- your keyword + submit an article
- your keyword + want to write for
- your keyword + contribute
- your keyword + become an author
- your keyword + guest post by
- your keyword + now accepting guest posts
Step #2: Create The perfect lead magnet
By the now you should have some targeted traffic coming in from guest posting and being a guest on podcasts.. The problem with all that traffic is..
How do you capture it?
- What is a Lead magnet?
- How to build a high converting Lead Magnet
“Lead Magnet –an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information. The goal of the Lead Magnet is to maximize the number of targeted leads you are getting for an offer.
Examples of Lead magnets
- Resource Guide
- Content Upgrade
And my personal favorite one for getting clients Webinars!
Example: If you go to Neilpatel.com You can see he is offering you a free webinar on “How to grow your online business”
Customers who have become aware of your product or service, but still haven’t decided are prime prospects for a webinar.
By offering a free webinar, you can educate your prospects about the benefits and problems that your product solves. Webinars are one of the best conversion drivers for warm leads.
5 steps to build an irresistible lead magnet
- It has to add as much value as possible. The better the offer, the more people will take it.
- For free, really!? I want that! That’s the reaction you want them to have when they see it. Emotional reaction is very important.
- Be ready to work hard. There are no shortcuts. The more effort you put in, the better the outcome. If you want to create a killer magnet, be ready to sweat.
- Do not lie or set false expectations. Nothing worse than broken promises. Fool me once, shame on me. And I won’t risk being shamed twice.
- Is this really the best possible idea? Look at the lead magnet idea you’ve got and ask yourself whether it’s possible to come up with a better one? If yes, go back to 1.
Building the best possible magnet takes time. It’s okay to start with something NOT as good as it ideally could be – so you can capture at least some emails while you’re working on the killer magnet.
Step #3: Don’t forget to say Thank you
This step is one of the most important ones. Because when your lead has opted in for their lead magnet you need to take them to a Thank you page.
This is the hottest real estate on your site.
WHAT MAKES “THANK YOU” PAGES SO EFFECTIVE?
These post-conversion “Thank You” pages present a valuable opportunity for further conversion. After all, you’ve already guided your lead through a series of steps encouraging them to sign up, which means they are already “warm”.
Psychology has proven that once someone has agreed to a small request, that person is more likely to agree to a larger request – and 52.8% will satisfy that second request.
It’s the perfect opportunity to motivate new subscribers to share with like-minded friends and increase the chances of your campaign going viral.
Here is an amazing writeup from my good friend Sol Orwell. I highly recommend you read it
Step #4: Email Marketing Hacks
Now that you got your leads email. Are you using it wisely?
A significant element of email marketing is relationship.
- Does your lead trust you?
- Does your lead even know who you are?
Intimacy is earned in real life, and it is no different with email.
What you need to do is Craft the best Thank you email.
When your lead signs up for your site/service/list you get a second chance to make a first impression… But how should you use it? Here are some general guidelines
- Say thank you – You just got paid with someone’s attention. Show some gratitude.
- Add some personality – Someone trusted your brand enough to give you their contact information. That creates a layer of trust
- Assign a call to action – You want them to do something next… even if it’s just to wait for your next newsletter. Make sure that call to action is clear and don’t make it complicated.
- Provide context – They may not read it right away. Make sure you remind them why they got the mail.
- Make sure someone can reply – I hate getting mails from [email protected]
On a side note: Adestra found that subject lines fewer than 10 characters long had an open rate of 58%.
Here is my thank you email I use. I get about 20 people a day responding back to me
Step #5: Follow up, Follow up, Follow up
What If I told you, you could double, maybe even triple your clients with effective email marketing strategies.
Do I have your attention now?
Here is a 4 part email series you can steal to close more clients.
Email 1– INDOCTRINATION EMAIL
Get to Know Me Email: Send 24 hours after The Thank you email is opened
Indoctrinate – Teach them who you are
This is your chance to tell your potential client who you are and what your company stands for.
Before you open a new Word document take a second and answer these questions:
- Who are you and what do you do?
- What can readers expect from you?
- How often will they hear from you?
- Why are you different and what do you stand for?
- What is the goal of these emails?
EMAIL #2 “A Story Email”
Tell a story — either our own or a client’s. Stories create a “relatable bridge” between you and your lead.
Look into your database of clients and find a powerful case study story you can share with your lead.
Humans connect through stories. It’s how we communicate
Not by numbers, but by emotion.
Another way to think about the story structure is with the acronym
AIDA: ATTENTION: INTEREST: DESIRE: ACTION
EMAIL #3 “WOW – SURPRISE GIFT”
In this email it’s all about the WOW experience.
It’s all about “Trust – permission marketing”
Just like a first date. You want to make her feel special like she is the only one
HERE’S WHAT TO DO
- Invite them to a private company group (We use slack and Facebook Groups)
- Give them a Free sample of your product no strings attached
- Give them a Free course
The whole point of the email is to make your leads feel special. You want to invoke a serotonin response to happiness (Just like a drug)
EMAIL #4 SHOW ME THE PROOF “SOCIAL PROOF”
In a study published in the Wall Street Journal, researchers tested whether social proof was a more powerful driver of human behavior than saving money or saving the environment. They used 4 different messages to try and convince people to use fans instead of air conditioning:
- Message 1 – Informed the customer that they could be saving $54/month on their utility bill.
- Message 2 – Told customers that they could prevent the release of 262 pounds of greenhouse gasses every month.
- Message 3 – Encouraged customers that saving energy was a socially responsible thing to do.
- Message 4 – Let customers know that 77 percent of their neighbors were already actively using fans to save energy.
Guess what message was the most effective at getting people to use less energy?
Message 4 – the one that invoked the positive social proof. This means that, in this instance, the positive social proof was more persuasive than saving money, protecting the environment, and making responsible choices. All of which are positive behaviors that humans usually value.
Think of using Case Studies
Case studies are often used to provide high authority social proof. Also referred to as long form social proof, case studies leverage the idea that customers perceive long, in-depth reviews as being more reputable than brief excerpts.
Shopify does a great a job of this by highlighting their customer success stories as long form case studies.
Be real. Be honest. Know your clients. Add value. And always be improving.