According to the B2B Content Marketing Survey, 70% of content marketers say they’re not happy with the results of their strategies.
Why is that?
Because, they are shooting in the dark, and running around like a chicken with its head cut off. When content is done right, and when I say “right” I am referring to building a machine a duplicated proven approach for success.
This post will provide a guide on how to build and operate a Content Marketing Machine. But, to be clear, I’m not talking about basic content marketing. I am talking about building a lean mean content machine for your business, that is scalable from zero to one:
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