Hey, what’s up? I’m going to make this quick marketing video for you today. It’s going to go over the who, what, where, how questions. And before you start any single business, regardless if it’s online or offline, specifically, for growing a coaching business, you’ve got to answer these questions.
So the first question you’re going to answer is who. So who means is who you’re talking to. Before you start off, you got to be really crystal clear on who your audience is. You can’t be talking to everybody. You can’t be the jack of all trades.
So the first thing you have to understand is what is your ideal custom avatar. I want you to narrow down between, say, a decade period, 20 years old to 30, 30 to 40, 40 to 50. Let’s write this down. I want you to figure out their age. I want you to figure out their income. I want you to figure out their habits. I want you to figure out their buying patterns. I want you to figure out their likes and finally, figure out their problems.
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